Website Quality Checks
1. Avoid making use Java script drop down menus, image maps or image links. However, if it really important you should definitely find a place on your website for the text links for the spiders to follow along with.
2. The content put up on your site is what makes it outstanding. The article matter must not only be unique, grammatically correct and without any spelling mistakes, but must also target your principal keyword or search term.
3. In case, we consider content to be our first priority, then links are something that should come to the very next position. A network of top notch backlinks should be created by making use of your keyword as the hyperlink. The website on which you are creating backlinks should be relevant to the keyword you are employing, else it is worthless.
4. PageRank is not something to get obsessive about. It simply happens to be a small element of the ranking criteria. A low PR website can in fact out perform the better PR one.
5. There should be an exclusive and keyword targeted Title tag on each page of the website. In case, you have to have the label of your organization within it, place it by the end. You are required, not to expect a lot of searches since it may happen only if you happen to be a significant trademark.
6. Updating the site content regularly can lead to website to a better rank. The more unique the article content, the more priority will be given to your site by the search engines.
7. Ensure the fact that the keywords are made use of in the links to your website as well as inside your site. For instance, in case your keyword phrase is “high heels” then simply backlink to “high heels” rather than a “Click here” hyperlink.
8. Instead on concentrating on a keyword, go for search term phrases, and place your area within your text. This would enable you get seen in localized searches.
9. SEO is something that should be taken into great consideration while a website is being designed. You should appoint a website designer who s well aware about organic SEO. Modifying your already complete brand new flash-based website would not help. Spiders can crawl text and not Flash or images.
10. Using keywords as well as search terms in the text links, image ALT attributes in addition to your domain name does not mean to do the same anyhow. Make sure that it is appropriate.
11. Make sure that if your priority is a www domain, for instance http://www.domain.com/, then it is advised that you redirect http://domain.com/ to it too.
12. The next thing you got to observe is your home page link all over your website. It happens numerous times that index.html is affixed to your website address, which causes link splitting. This happens due to the fact that external links head to http://www.domain.com/ while internal links to http://www.domain.com/index.html. Avoid such situations.
13. To get the best SEO results make minimal use of Frames, Flash and also AJAX. This is because they do not let you connect to a single page. It will either connect to all of them or not a single one. So, you are recommended not to make use of Frames in any way and utilize Flash and AJAX moderately.
14. With regards to SEO, it does not matter, whether you make use of .html, .htm, .asp, .php, etc. as you URL file extension. It just won’t make any difference.
15. Have you just launched a brand new site that you desire to be crawled by the spider? However, it takes a long time doing it by means of Google’s regular submission. Backlinking is something that would be most favorable for you.
16. You should add fresh and unique content frequently to the site. However, if that is not likely to happen, add a blog to your website. Update is no less than thrice weekly with fine, new article content to supply those little spiders.
17. All you need to consider while building backlinks is quality and not quantity. A single, decent, respected link is capable of doing far more when compared to a number of low quality links.
18. Keyword stuffing is strictly discouraged. Keyword density should be appropriate. It is better to have a low keyword density than to do keyword stuffing making the content language inorganic. Search Engines observes the number of times the keyword is being used in the website content. If it is unusually high, instead of being in you favor this will be counted against you.
19. Your link should not be surrounded with text that is not even relevant to it. Links should be built making use of the keyword anchor text and some other related text that describes it.
20. In case, you have hosted your site on a shared server, endure to do a blacklist check to be certain that you aren’t on a proxy with a spammer or perhaps banned site. Your site’s rank can be influenced by its bad reputation.
21. You must keep in mind that through the use of services, which filter domain ownership details whenever you purchase a domain name, you might be assumed to be a prospective scammer by Google.
22. When you are enhancing your blog content, improve your post title tag separately from your blog name.
23. The net conclusion is that Text, Links, Popularity and Reputation is what SEO is all about.
24. The site should not be complex but user friendly. This not only tends to put an impact on your building links capability but also reputation and, hence, your position.
25. Encourage two way linking. In this way, not only would you be able to build a link on other sites, but many other sites can also build their backlinks on yours.
26. In case, the article content on your site is exclusive as well as of top notch then it would be given preference by the search engines. Moreover, there is difference between some content be exclusive and of top notch, you have to ensure that the content on you site is both of those.
27. In case, it is extremely necessary for you to have Flash or a big image that covers the whole page as your home page, then put text along with navigation links underneath the fold.
28. You may find a few of your most worthy links invisible from the websites however make certain to have links of e-mail communications just like newsletters and zines.
29. Basically, you should not expect anything from sponsored links besides a couple of clicks until the hyperlinks are inserted in the content of the website and not as sponsored links.
30. Search Engines give priority to links from .edu domains. Look up for likely non-profit .edu websites that want to get advertisers.
31. Provide them something that they are interested in. Linkbaiting happens to be a fine matter.
32. Concentrate on a single keyword or search phase and do not try to enhance the page for a number of key phrases at the same time.
33. Proactive approach is a need for you; SEO is simply waste in its absence. This proactive action has to be distinct and also existing.
34. Do not consider SEO to be a one time course of action. The search situation is something that gets modified everyday, which means that you should optimize your work on a daily basis.
35. Keep focus on significant bloggers along with expert websites, who would probably connect to you, your pictures, video clips, podcasts, etc. or perhaps request to reprinting your website content.
36. Have the manager or CEO writing a blog. This is something really invaluable. Readers would just love to get in touch to the CEO of the company directly.
37. When you enhance your content as well as webpages, you should also not forget to improve the content in your RSS feed. Give special importance to the text in in your title as well as description, which should be illustrative, key phrase rich.
38. All the pictures should have a caption, just like newspaper photos. These captions should be keyword rich.
39. Attention should also be paid to the content around the photographs. You should take notice of the keyword text, headings etc. that surrounds the image.
40. It would make you feel really happy to find out that your website pages are being located by the crawler in a genuine way. Do not depend on XML Sitemap, since effective global navigation as well as linking provides you quite good results than the latter.
41. The two main approaches to avoid seeing Google’s Customized Search outcomes:
(1) Log out of Google
(2) Add &pws=0 to the last part of your search web address in the search bar
42. It would turn out to be great if you can get you link built on a site with a high PageRank. The higher the PR of the website, the higher would be the trust and consequently your backlink would have more importance.
43. Make use of absolute hyperlinks. This will not only result in making your on-site link routing significantly less vulnerable to troubles, however if somebody scrapes your articles, you will be getting backlink juice from it.
44. Check if your web host provides “Sticky” forwarding while you are transferring to a brand new domain name. This enables short-term forwarding on the new domain name from the old one, keeping the newer Web address in the address bar in order to make the users accustomed to the brand new Link.
45. Get to know about social marketing. It is actually a significant element of Search engine optimization. You would be at a greater benefit concerning the search results, if you fully understand about websites such as Digg, Yelp, del.icio.us, Facebook, etc.
46. In case, you want the spiders to crawl your videos, you are advised to build a video sitemap and also list it in your Google Webmaster Central account.
47. It is not at all that the videos, which come up in Google combined search engine results merely are derived from YouTube. You should definitely upload your video clips to many other top quality video websites such as Metacafe, AOL, MSN and Yahoo etc.
48. Similar to images, encompass video content material on your webpages with text that is rich in keyword. The various search engines evaluate the neighboring content material to be able to determine the effectiveness of the video.
49. Makes use of the terms “image” or “picture” in your picture ALT information as well as captions. People look for terms which contain the keyword in addition to the one of those particular words.
50. “Enhanced image search” should be enabled in your Google Webmaster Central account. Do not consider image search to be less beneficial than regular keyword searches. This means, permitting Google to get to your website through images search can certainly help your SEO initiatives.
51. Reviews, sharing functions, ratings, visitor comments etc. should be added to your web site or blog.
52. Do not think SEO to be merely about some blue links that redirects to your website. Expand your array of solutions by incorporating to your website or blog with video, podcasts, news, social content and so on.
53. In case, you are going in for link purchase or trade, make sure to look into the cache date of the page exactly where you are expecting your link to be put up in Google. Check out the cache date by seeking out “cache:URL” and replace “URL” for the actual page. Assure that the cache date is not very old because it would be better if the cache date is more recent, otherwise it is worthless.
54. Put the link of the webpage you want to get searched, in you sitemaps. This would remove the possibility of redirection to any wrong webpage.
55. The server headers should be checked properly. Try to find “check server header” to locate free online tools to do this. Ensure that your URLs state a “200 OK” status or “301 Moved Permanently ” for redirects. It should not show anything else.
